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26 May

AT&T® CEO Thinks 60-Minute Episodes Might Be Too Long For Mobile Devices

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Sitcom-Length Episodes

TV shows are actually shaped by the format of their TV network programming. The length of some of the TV series is half-an-hour while the length of other TV shows is one hour and it is being aired by the networks with or without commercial breaks, as per they wish. However, more and more American citizens have started to watch their favorite TV shows through tablets and smartphones. At the same time, more and more TV companies have become closely intertwined with mobile carriers over the last few years. The CEO of AT&T®, Randall Stephenson, recently shared his view on the same subject.

Stephenson said that the premium content, which us unique for a mobile environment, would help telecom companies attract more customers to their offerings. Reports indicate that AT&T® will be able to earn more profit through this way since they are planning a merger with the massive media grant,

“It will cause [Richard] Plepler at HBO to panic when I say this, but can you begin to think about things like Game of Thrones as an example, where in a mobile environment a 60-minute episode may not be the best experience, should you think about 20-minute episodes?” Stephenson said.

In addition to that, he also clarified that even though Time Warner-owned HBO will be tied to the telecom company after the proposed merger, “You can’t think about taking Game of Thrones and [only making] it available to AT&T customers, that’s crazy.” Stephenson also said, if you “do things uniquely with Game of Thrones for your mobile environment, where you have the ability to innovate faster and if the fast innovation creates a unique experience in your environment, you’re probably going to want to make that available later to other providers as well.”

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Reports indicate that the close connection between media companies and mobile distribution channels will eventually offer something like this in the near future. However, it is hard to imagine such a fan-favorite TV series like Game of Thrones being cut down into sitcom-length episodes.

The attractive packages offered by AT&T® have enabled the telecom giant to acquire some more customers to their offerings recently. In addition to that, it has also benefited several wireless customers in the United States to acquire of some of the best and cheap internet deals.

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