Subscribers know that AT&T had acquired DirecTV in July 2015 for a whopping $49 billion. Since the second quarter of 2017, AT&T has been busy trying to be the fastest internet provider in the country. The best internet service provider had revealed strategies after withholding details regarding the DirecTV Now subscription. Analysts said that these are common occurrences in the telecom sector.
The Subscriber’s Luck is the Marketer’s Boon
“AT&T plans to more aggressively market DirecTV Now in Q2 as well as the unlimited wireless-video bundle,” said Michael McCormack an equity analyst of Bloomberg. Compared to equity, an independent analyst has a different take on strategy:
“DirecTV’s subscriber growth is holding up reasonably well, but only when one includes subscribers being added to their streaming service. But the economics of those subscribers are awful.” Craig Moffett an independent analyst working in MoffettNathanson said.
The fastest internet provider knows what it takes to provide the best internet via satellite, even as the telecom sector remains calm.
Analyzing Numbers Are Difficult for Managers
There is a discrepancy in the past figures of best internet and the expert analysis. What the top brass of AT&T had accounted for the last quarter was 348, 000 wireless postpaid subscribers and not 275,000, as found by the calculations done by the analyst. Further, on AT&T earnings summit “management suggested new promotions and bundling efforts should improve trends going forward,” said UBS analyst John Hodulik in a report. Well, that explains the present strategies.
Explaining the Bloomberg Report of Equity Holdings
It was only in March that subscribers got the freebies in live HBO, which was a Pay-TV exclusive until July 2015. The fastest internet provider now has increased wireless subscribers who access the internet through satellite. Bloomberg reported a 1.3 percent improvement in the telecom giant’s internet share in April. Since December, an increasing number of DirecTV subscribers have influenced this trend. After all, in telecom industry, the people accessing satellite knows best what it takes to access high speed internet.
The telecom giant had revealed their intentions clear and plans to pay more attention to marketing and service than other things.