The Telco AT&T® had announced that they would be connecting the one million branded beverage coolers of Red Bull across the globe. AT&T® said that they will be using Internet of Things technology to manage and track the supply and demand of the beverages to the coolers or fridges. They said that it would help to maintain a steady flow of highly caffeinated beverages to the hung-over and the fatigued.
Developers and technologists specialized in the technological innovations at the AT&T® Foundry centers that are located in Texas, Plano, and Palo Alto, worked hand-in-hand with the Red Bull team and their partners. The data that is offered by the coolers will help ensure that the drinks are cool and will help figure out any issues with the cooler. AT&T® executives said that in some cases, the data from the coolers could even be used to predict an issue before it occurs.
Having the alerts from these coolers mean that the workers of Red Bull will no longer have to manually check the status of every cooler. The alerts from the coolers will offer details on the performance of the cooler, its temperature, and the location. AT&T® also added that the data offers a “shopper frequency insight” allowing them to see when the door of cooler is opened and closed.
“Each time a connected cooler door opens and closes, an embedded monitor collects data and on regular intervals send the data via the AT&T® Global SIM. The AT&T® Control Center and AT&T® IoT Platform (Flow and M2X) process the data from each cooler,” said the press release from AT&T®.
Commenting on the move, Thaddeus Arroyo, CEO of business solutions and international at AT&T® said that, “This is another great example of collaboration and innovation to create real value for our customers. It streamlines the processes, creates visibility and improves operations, helping drive significant cost savings and return on investment.”
AT&T®, one of the best internet providers in the country is working to build IoT business to business deals, as more and more traditional areas of their cheap internet offerings are on the decline. AT&T® is one of the sponsors of Red Bull Racing, which is the Formula 1 racing team owned by Red Bull, the drinks company based in Austria.