The concept of live TV has shifted away from the traditional forms of viewing such as on a television set to more advanced platforms like smartphones, tablets, and laptops. Many of the TV and internet providers operating in the country have adjusted accordingly making sure that the contents are catered to and delivered across all mediums and not only on television. AT&T’s DirecTV Now® is one such live streaming service that has made available its service across a range of platforms. In view of this, AT&T U-Verse® will become unavailable through internet browsers from the next month onward.
Due to this, customers will no longer be able to access on-demand programming or stream live content using their internet browsers. An AT&T U-Verse® statement said, “In an effort to focus our U-Verse® streaming application development on core platforms, we will no longer support U-Verse® streaming via uverse.com effective October 31, 2017. We encourage our U-Verse® customers to take advantage of the other streaming applications available to them, including via the iOS and Android platforms.”
AT&T U-Verse® has set forth this new move because of its decreasing investment in its legacy cable TV service. Besides, this service is also diverting many of its customers into another prominent streaming service owned by the Telco, DirecTV®. Last year the number of U-Verse® connections lost by AT&T® amount to approximately 1.4 million. Moreover, the streaming service has also lost a significant part of its customer base amounting to 428,000 connections in the first quarter of this year.
Customers who have left their U-Verse® connections have already subscribed to other AT&T® services like DirecTV® and DirecTV Now®. At the second quarter of the year, AT&T® had a TV subscriber base of about 25.2 million. Recently, the Telco has declared in a SEC filing that during the third quarter it has lost around 90,000 of its video subscribers. Due to this large drop out of subscribers, AT&T® has minimized the investments to keep up the streaming service particularly U-Verse®.
Previously, AT&T® considered shelving the U-Verse® service entirely. The Telco simply intends to focus its resources on many of its streaming services that are most popular amongst its subscriber base. It is not the first time that AT&T® decided to roll back the U-Verse® service. The Telco had rolled back the U-Verse® branded internet and phone service to improve its other services such as the AT&T® Internet and AT&T® Phone.