AT&T®, the best internet providers in the country is rebranding Root Sports, its key local sports network as AT&T® SportsNet. The sports network currently operates in several areas of Pittsburgh, Rocky Mountain, and the Southwest regions. The company has proclaimed that the channel will rebroadcast under the new name from July 14 onward. With the latest rebranding strategy, AT&T® expects to diversify and enhance its sports programming portfolio thereby offering quality content to the viewers.
Bill Roberts, head of content for AT&T® Sports Networks stated, “We have always brought an authentic and personal level of coverage to all of our teams, because as fans, we also know the history and feel the rivalries. And while we have that same undying commitment to quality, this rebrand will help us heighten the experience as we transform our visual effects capabilities further.”
According to AT&T®, the latest rebranding strategy will involve overall upgrades into many specific aspects of the channel. This includes the addition of new iconic graphics packages that utilizes a combination of both images and animation to substitute the previously used animated design. Moreover, the channel will now display the new AT&T® SportsNet logo that contains AT&T’s iconic globe logo design.
A recent press release by the company has stated that the company intends to introduce the new logo and upgraded features over time via its off-channel and promotional efforts. “We have had the same visual effects since 2011, so with this rebrand and new graphics packages, we’re excited to bring a new look and features to our teams and their fans for a truly immersive feel,” Patrick Crumb, President of AT&T® Sports Networks said.
AT&T® SportsNet is offering viewers with a truly distinctive and enhanced storytelling experience. The company has also stated that it will still keep all of the existing team partnerships and programming previously offered. Root Sports has exclusive coverage rights to the 150 Pirates games, 70 Penguins regular seasons games, and the playoff games of the first round.
Moreover, the network also covers the press conferences for Mike Tomlin, the Steelers coach. Root Sports was previously known as CSN Houston, which was then rebranded by AT&T® in 2014. The new AT&T® rebranding will be the second in a period of three years for Root Sports Southwest.
AT&T® Sports Networks currently manages AT&T® SportsNet and RootSports RSN across Pittsburgh, Rocky Mountain, and Southwest regions. Together, the four networks have a total coverage of over 13 million customers among the 22 states.