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27 Jul

What AT&T® Has at Stake for the Streaming and Cable Industry

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The best internet providers in the US are trying every bit to reduce the trait of cord cutting with newer offerings, even as new competitors have surfaced to rival them. Soon after the acquisition of Time Warner®, AT&T® announced the launch of streaming services, including one touted as a skinny bundle dubbed as “WatchTV”. The skinny bundle comes at a monthly cost of $15 and offers a select number of channels for binge-watchers to enjoy at their convenience. Further, the company has announced more streaming video services by 2018.

Another trait that followed suit was applicable to the cable industry as a whole. Some of the best internet providers, including AT&T®, have raised the price of their subscription-TV services by $5. The upcharge to the monthly cost of DIRECTV NOW® has made the cost of the pay-TV service of the Dallas-based Telco to $40 from $35. Another ISP or cable operator to have adopted a similar strategy earlier this year is Comcast®, who raised the price of their triple-play deals on XFINITY® by $5 per month.

Moreover, AT&T® reportedly increased the administrative fee they charge wireless subscribers from the previous 76 cents to $1.99. As per reports, the fee applied to subscribers who have contract-based wireless plans. The Telco giant has confirmed that the fee is applicable for the industry and that it helped cover costs incurred for maintenance of cell site and interconnection amid carriers.

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The AT&T® Unlimited plans begin at $70 per month for a single line and range up to $160 per month for 4 lines with auto pay. Subscribers who sign up for the Unlimited plan also get a select number of cable channels aside from data, voice, and text. The number of channels is not just the forte – that is why it has the characteristic of a quadruple play package.

On the other hand, the WatchTV offers a limited channel lineup, including those of Turner Broadcasting System, which is part of AT&T® WarnerMedia. The skinny bundle provides a more flexible deal for independent users or those who feel cord cutting is the only way to stream programming. The acquisition also paved way for the best internet provider to control and deploy WarnerMedia content, which comprises popular shows on HBO® like Game of Thrones, The Sopranos, and True Detective.

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