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13 Feb

Dish Network’s New Ad Campaign May Help Them To Win Back Customers

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One of the leading cable service providers, Dish Network suffered a huge subscriber loss over the last few months. Reports indicate that the cable provider is determined to prevent this alarming customer loss and the newly launched ad campaign might actually help them to do so.

The new ad campaign puts stress on the fact that the cable provider is always listening to their customers and their satisfaction is of prime importance to the telecom company. The new campaign, which is titled as “Tuned In To You” relies entirely on a “Spokeslistener.”

The officials from Dish Network noted that Spokelistener poses a serious challenge to the typical traditional spokesman who generally speak to customers rather than listening to them. Moreover, Spokeslistener effectively illustrates the common issues and frustrations experienced by the cable customers through a series of radio, digital, and TV ads. Spokelistener also illustrates the solutions that Dish Network can offer to solve these issues.

Dish Network president and chief operating officer, Erik Carlson recently said, “Customers just want to be heard in an industry that has forsaken its ability to listen. ‘Tuned In To You’ is more than a marketing slogan. It’s a company-wide rallying cry and a long-term business philosophy. DISH has a history of putting our customers first and taking bold steps to make TV better. We are at our best when we listen to and fight for what our customers want.”

However, Dish is not just running ad campaigns to win back their subscribers. The cable provider has also launched a new training program in their October dubbed Base Camp. Some of Dish Network’s frontline employees who work with their customers will be a part of this training program.

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Dish Network Customers

Carlson added, “The notion that management should roll back its sleeves and work with its customer base is almost unheard of in corporate America. But we can’t possibly fulfill on our ‘Tuned In To You’ promise without a working knowledge of our customers and the interactions they have with our brand.”

Reports from several reliable sources point out that Dish Network is trying to graduate 700 of their employees through the Base Camp by the end of the year 2017 and some of the trainees are senior leaders of the telecom company. Dish Network is hopeful that these new strategies will help them to win back customers.

13 Feb

Sling TV Offers Free Preview Alongside Extending Its Cloud DVR Trial

Dish Network Channel List
Dish Network Channel List

Sling TV Service

Sling TV is providing a free preview of its service as well as expanding the availability of its cloud DVR trial. This announcement came on behalf of the second anniversary of Dish Network’s renowned MPVD platform.

The free preview is available for interested customers wishing to subscribe to the network. The free preview provides Sling Orange, a channel lineup owned by the service. In addition, selected content such as live NCAA College and NBA basketball games are also provided in the preview.

Reports say that a free preview of Sling TV’s premium offering like HBO and Starz programming is available for the existing customers. The free preview offers many advantages to the customers in the form of good content for a specific period. It will aid new subscribers in getting acquainted with the various services and benefits of using Sling TV. The free preview will further enable the viewers to watch the mid season premiere of the popular television series including The Walking Dead.

Sling TV has also made another major offering of extending its cloud DVR trial to the users of Amazon Fire TV and Android devices. The proposed DVR rollout is in beta testing with more additions to follow like Apple TV. In December, Sling TV has launched the beta version of its cloud DVR for Roku devices users. This service allows users to record about 100 hours of programming without obliging them to pay any additional charges.

Dish Network Channels

Cloud DVR Trial

Note that there is no option to select the quality of recording, whether it is in Standard or High Definition, although it provides a range of other playback functions like pausing, fast forwarding, and rewinding of the streamed content. However, Sling has only offered specific content to license in its cloud DVR program.

Dish Network rolled out Sling TV in February 2015 with an intention of providing quality live TV programming and content via the internet. They started out with just one service that included 3 extras and over 25 channels. The service has been an immense success with further expansion into 2 base servers, 7 extras, and 3 premium channels, and over 100 channels along with 30,000 Video on Demand content.

Experts say that this provision made by Sling TV on its second anniversary is an attempt to widen its subscriber base and compete with other leading streaming TV providers.

10 Feb

Estrella TV Signs Multi Year Carriage Agreement With Dish

Dish Network Packages
Dish Network Packages

Estrella TV On Dish

A recent announcement made by the officials from Estrella TV confirms that the Spanish language broadcaster has signed a multi-year carriage agreement with one of the leading cable service providers in the country, Dish Network. However, both the parties refused to give an insight into the terms of this recent deal.

LBI Media, the parent company of the Spanish language broadcaster Estrella TV, noted that the multi-year agreement with Dish Network was a part of the broadcasters plan to expand their distribution and presence in the United States. LBI Media also noted that Dish subscribers will be able to access an watch the contents of the network on the cable provider’s DishLatino Clasico packages and on America’s Top 200 package.

This recently signed agreement with Dish Network has considerably boosted the national distribution of Estrella TV. The company claimed that more than 40 million homes in the United States would be able to watch the contents offered by the network.

LBI Media stated that the agreement with Dish Network “significantly expands Estrella TV’s distribution influence and bolsters Estrella TV’s growing presence in the Hispanic television market, consolidating Estrella TV as one of the leading Spanish language television networks in the U.S.”

In a recent statement, the Vice President of DishLatino said, “We are proud to be the leader in delivering TV entertainment in Spanish and English, and as a result, we are always looking for new ways to enhance the experience for our customers. Because of this agreement, the majority of DishLatino customers can now enjoy Estrella TV’s line-up, including its popular game shows and comedies.”

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Estrella TV Shows

The senior vice president, distribution and affiliate sales, LBI Media, Cathy Lewis Edgerton said, “Hispanic audiences in the US are demanding new entertainment programming. Estrella TV Network has been betting on a counterprogramming strategy since its inception in 2009 before it was a trending topic among Spanish language television networks. This agreement with Dish corroborates the importance of Estrella TV’s programming in the U.S. Hispanic market.”

America’s Top 200 package is one of the most popular Dish Network packages and it offers customers access to more than 24 popular channels for just $69.99 a month. Some of the most popular channels included in this package are Fox News, Disney Channel, Cartoon Network, History, ESPN, and CNN, and the addition of Estrella TV will surely attract more customers to the offer.

06 Feb

Dish Network Consolidates EchoStar DBS Assets

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Dish Network Assets

Dish Network recently said that they have reached an agreement with the EchoStar Corp. The agreement is made consolidate its Direct Broadcast Satellite operations and assets. Dish Network said that the deal would give them end-to-end control of their OTT service. The agreement will transfer some of the EchoStar assets operations and assets to Dish.

In a statement, Dish Network said that the deal would involve the transfer of some of the assets and operations of EchoStar, which also include the EchoStar Technologies hardware and software development group, its managed fiber network that is spread across the nation, its regional and national uplink business, and its OTT development team to Dish. The transfer will be done in exchange for Dish Network’s 80% economic interest in Hughes Retail Group. Hughes Retail Group houses the satellite broadband business of Dish in the form of a tracking stock.

Dish Network will also get EchoStar’s 10% stake in Sling TV, wireless spectrum licenses that cover 4 markets in 28 GHz and some of the real estate properties. Sling TV was launched by Dish network in 2015 and currently the service has about 900,000 customers. Dish Network will continue to market their satellite broadband services under the dishNET brand to their rural users.

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OTT Development Team

This deal is made eight years after Dish has split itself to two different units, EchoStar for the equipment side and Dish Network for the satellite pay TV service. Recently, EchoStar said that they would stop making standalone Slingboxes. Slingbox was the pioneer in video place shifting device and Sling Media has stopped making Slingbox devices, but they will continue selling the remaining inventory. Users who are interested in getting a Slingbox can buy one before the stocks end or get one from online outlets that still sell them.

“With this transaction we will vertically integrate all the elements that define our customer experience – one team will deliver the full Dish and Sling TV experience end to end,” Dish president Erik Carlson said in a statement. “Not only do we gain full control of product development roadmap for DBS and Sling TV but we also anticipate achieving operational efficiencies.”

It is expected that the transaction will be closed by the first quarter of 2017.

03 Feb

Sling TV Offering Free Trial For NFL Pro Bowl Games

Dish Network
Dish Network

Sling Free Trial

The 2017 NFL Pro Bowl Game is right around the corner and you should not miss the action. Sling TV brings a new free trial that customers can use in order to watch the game and experience the quality services provided by the streaming service. Here are some options to consider for watching the game through this free trial.

Customers living in the United States, who have no access to cable or satellite TV services, can watch the game through Sling TV. It is an online streaming television service that offers access to many channel packages for a small monthly subscription fee. Sling TV’s free 7-day trial enables you to watch the game free on the web or with its app.

Watching The Game On The Web

Go to Sling TV’s official website and sign up for the free trail by following the instructions provided on the webpage. You need to enter your credit card information in the sign up process. However, cancelling the subscription before the trial period ends will have no charges levied on the card for the Sling TV services.

After signing up, you can either watch the game in the free trial or select the Sling Orange package. This package includes many sports channels like ESPN and costs just around $20 a month. There is also the availability to opt for other options like the Sling Blue package, which comes with a monthly subscription fee of $25 and offers around 30 channels. Finally, download the Sling Desktop app and select the ESPN channel to watch the game.

Using The App

Dish Network Channel Guide

NFL Pro Bowl

There is also an option to watch the NFL game on the Sling app. The app will be accessible after signing up for the free trial and can be downloaded via the Google Play Store or the Apple App Store. Apart from these two platforms, Sling app is also available for Roku, Xbox One, Chromecast, etc.

Signing up is required for the app also, for using the free trial and for watching the game. The rest of the process is the same as in the case of online viewing. Afterwards, download the Sling mobile app to connect with ESPN and watch the game.

Watching the game free on phones, tablets, and connected TV is also possible with the ESPN app. Select Sling when asked about the TV provider and log in with your username and password to enjoy the game.

30 Jan

Is Dish Paving Way To Cannibalizing Itself

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Dish Network Packages

Dish Network offered AirTV player with integrated OTA streaming, Alexa integration for television services, and Dish-on-a-stick at CES 2017. Dish Network is making bold moves with their latest range of products and services that will obviously cannibalize their traditional television offerings. Let us look into the details of the offering from Dish Network this CES.

AirTV

At the CES 2017, Dish threatened their own traditional pay TV business with the introduction of AirTV. This product from Dish combines their Sling TV service with the native Netflix and OTA channels. “It’s similar to Roku, but it can connect to an off-air antenna and bring in live TV in full HD,” says Drew Mehrmann, who is the partner manager for Sling TV.

AirTV is an Android box, meaning that the device can run any app from Google Play Store. Netflix and Sling TV apps come preloaded on the device. There is also an optional AirTV Adapter, which plugs into a USB port on the box. The Dish interface combines all the television services into a single place and can be accessed with a single remote controller.

Dish on a Stick

This is not the real name for the latest product. The product is basically the Dish Anywhere service, available on a special Amazon Fire TV Stick. Users can take the device with them, plug it into HDMI port of any television, and enjoy Dish Network services on it. This means that anything that is available on the Dish Anywhere service can be accessed on a remote television, irrespective of the location of the user.

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Traditional Television Offerings

Users can also access their local channels and programming guide, DVR recordings, video on demand, live TV, etc. A small remote is also offered with the stick and the user will need the remote to operate the device. This product can also cannibalize the traditional pay TV service of Dish, but the provider believes in the future. This product from Dish Network will not be released until summer.

Voice Control

Dish had announced their plans to integrate with Amazon Alexa for voice control. They have also offered a pre-production version of the voice integration at CES. “The idea is that: If you wanted to watch something, how quickly can you get to the content that you want to watch, without having to pick up the remote and go to the menus and find the content that you’re looking for?” says Dish product manager Sashi Choudhary.

24 Jan

Dish Network Found Guilty In A $20.5 Million Case

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Lawsuit Against Dish

A recent ruling from the Jury at the Middle District of North Carolina Court in Greensboro held the telecom company, Dish Network responsible for making telemarketing calls to over 51,000 people, whose telephone numbers were listed under the National Do Not Call Registry. The jury also asked Dish Network to pay a penalty of $20.5 million for the same.

The chief plaintiff of the class-action lawsuit was the retired director of the Museum of Life and Science in Durham, Thomas Krakauer. This lawsuit actually originated from a complaint, which was made in the year 2014. Reports indicate that a Dish dealer, who is currently inoperative, made the telemarketing calls to customers. However, the Jury asked the telecom provider to pay a $400 per violation of the Telephone Consumer Protection Act (TCPA).

The Jury consisted of ten members and the trial lasted for about 5 days. At the end of the trial, the Jury had the choice to allocate a penalty from $0 to $500. An attorney with Bailey & Glasser, John Barrett highly praised the efforts and commitment of Krakauer for sticking with the lawsuit for the last two and a half years.

In a recent statement, Krakauer said that, “This case has always been about enforcing the Do Not Call law and protecting people from nuisance telemarketing calls. I am thrilled with the jury’s verdict, and thrilled we were able to win this enforcement action.”

Dish Network

National Do Not Call Registry

Reports claim that approximately 18,000 class members were registered to the lawsuit against the leading telecom company. Around 51,000 phone calls out of the total 1.6 million phone calls strictly violated the TCPA. The telemarketers are advised to not call the residential numbers, which are under the Do Not Call list for two or more than two times a year.

However, Dish Network showed their disappointment with the recent verdict and they stated that they would consider further legal action to revoke the ruling. The attorneys, who represented Dish Network in the Court, were John Ewald, Elyse Echtmann, and Peter Bicks.

“Dish thanks the jurors for their service, but respectfully disagrees with today’s verdict and is evaluating its legal options. Regardless, Dish has long taken its compliance with telemarketing laws seriously, has and will continue to maintain rigorous telemarketing compliance policies and procedures, and has topped multiple independent customer service surveys along the way,” a Dish spokesperson said.

23 Jan

KTXS, ABC38, MeTV Channels Blacked Out On Dish Network

Dish Network Channels
Dish Network Channels

Dish Network Subscribers

Dish Network users in the Abilene area will lose access to KTXS, MeTV, and ABC38 programming soon. Reports say that the parent company of these stations, Bonten Media Group, blacked out the local channels from Dish Network in Abilene and seven other markets due to their contract expiration.

David Caldwell, who is the vice president and general manager of KTXS, said that they would eventually reach an agreement with Dish Network. He also added that both the companies renegotiate the agreements every three years. As per the agreements, cable and satellite companies can transmit the KTXS signal to their subscribers, for which, they need to pay KTXS an agreed charge for the right to transmit their signals. This price is the point of contention.

As per the news release from KTXS, they asked Dish Network for a part of the fee that they charge the customers to help KTXS pay for the local network, news, and other programs that they provide. However, Dish Network executives said that Bonten Media Group made use of channel blackout in order to “gain leverage” on the deal.

According to a news release from Dish, the broadcaster seeks “above-market rate increases nearly double the current Dish rate.” Yet again, Bonten representative told that they are asking Dish for compensation like what other satellite and cable companies offer.

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Bonten Media Group

“Bonten chose to turn its back on its public interest obligations and use innocent customers as bargaining chips” with Dish willing to grant an extension – said Warren Schlichting, Dish programming executive vice president.

Dish Network offered Bonten a short-term extension on the contract. The extension would allow users of Dish Network to access Bonten stations while the negotiations continue. Both Bonten media and Dish Network are working to resolve the issues, but this interruption of service can be long term if an agreement is not reached between Dish Network and Bonten media.

“We are actively working to negotiate an agreement that promptly returns this content to Dish’s programming lineup,” Schlicting said. The action of Bonten Media Group has affected the Dish Network subscribers in eight markets, but the users can still access the stations over the air making use of an antenna.

19 Jan

Dish Elite Hindi Channel Pack – A Delight For South Asian Viewers

Dish Network Channel List
Dish Network Channel List

Dish Elite Hindi Pack

Dish provides the widest coverage in the world of entertainment with over 270 international channels in 28 different languages. Under their South Asian Regional packs, a large number of regional entertainment packages and channels are offered in many international languages. This is certainly a boon for the huge customer base of Dish, who appreciates such entertainment packages.

For the Hindi language, a new Elite package has been announced by Dish Network, which has a good collection of popular entertainment channels. Four of the most popular channels in Hindi – Sony Entertainment Television, Zee TV, Aapka Colors, and Star India Plus are included in this package.

A genre wise classification of the channels also exists that will assist the customers in selecting their preferred entertainment options.  Some of the common genre based packages include blockbuster movies, serials, music videos, family-based entertainment, action-packed thrillers, lifestyle programs, etc.

The Elite Hindi package is offered to the customers at a monthly rate of $34.99 for a period of 24 months. What’s more, bundling this with a qualifying American channel packages will give you a much lower subscription rate of $29.99. Some of the prominent channels available in the Dish Elite Hindi package are as follows.

Life OK

One of the popular entertainment channels in Hindi that has earned a good customer following. Its programs present some unique stories about life in general, which is definitely interesting to watch.

Sahara One

Renowned for its high rated shows, this channel makes a great addition to the Elite Hindi package. Owned by two successful business groups, it is a channel worth watching for.

SAB

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This channel is Sony’s another successful offering in its long line of television entertainment. SAB has become a household name with its immensely popular shows focused on humor.

Rishtey

This is Viacom18’s yet another brilliant entertainment offering in the South Asian region. It includes content from many genres and is known for its multicultural and regional programming. This channel offers some of the best quality programs aimed at the regional audience.

TV Asia

News is the major offering of this channel, but it also airs many other entertaining shows. The contents are specifically tailored for the US South Asian Diaspora. It is also available in High Definition as TV Asia HD.

Willow Cricket

Willow Cricket makes for an incredible sports channel addition in this package. It brings all live cricket as well and many cricket related programs from around the world to the US screens. This channel is also available in High Definition as Willow Cricket HD.

12 Jan

Sling TV Shares Details On Their Broadcast Network Reach

Dish Network Channel List
Dish Network Channel List

Sling TV Reach

The program rights access and regional availability of a number of major broadcast networks on online streaming services are still a mystery to many viewers. However, Dish Network’s online streaming platform, Sling TV recently responded to a query that asked where the Big Four networks Sling TV carries could be seen.

In a statement, officials from Sling TV confirmed that NBC and FOX Networks will be available only to the subscribers, who are currently under the newer Sling Blue platform. They also added that the live feeds of almost all local stations are limited to the markets, where the networks have operated and owned stations. This means that Sling TV viewers in other markets would be able to access the contents offered by these networks only as On-Demand.

Sling TV subscribers who wish to access the contents of ABC Network would have to purchase the “Broadcast Extra” package. This package is available at just $5 per month and it includes both UniMas and Univision channels. The live feed of local ABC channels are limited to O&O markets though.

Furthermore, the On-Demand availability of these channels is also not available in all the other markets. Some of the ABC markets include North Carolina, Raleigh-Durham, California, Fresno-Visalia, San Francisco, Philadelphia, Houston, Chicago, Los Angeles, and New York.

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Online Streaming Service

On the other hand, Sling TV subscribers currently under the Sling Blue package will be able to watch the live local feeds of FOX in Florida, Gainesville, Texas, Austin, North Carolina, Minneapolis, Atlanta, Detroit, Washington D.C, San Francisco, Philadelphia, Houston, Dallas, Chicago, Los Angeles, Tampa, and Orlando. However, the live viewing of NBC on Sling Blue will be confined to Hartford/New Haven, Miami/Fort Lauderdale, San Diego, D.C, Washington, Philadelphia, Chicago, Los Angeles, and New York.

Many other streaming service providers, including AT&T, have not yet shared any information about the reach of their broadcast network agreements. However, reports from several sources indicate that AT&T is planning to give some insight into these details in a few weeks. Sling TV has reportedly noted that their service should not be considered as a replacement for traditional pay TV, but their advertisements deliver a different message.

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