Dish Network introduced their online streaming service, Sling TV, exactly two years ago. The launch of this streaming platform has brought numerous benefits to Dish Network and the service quickly become much popular among cord cutters and other traditional TV viewers.
Many analysts firmly believe that online streaming services like Sling TV and DirecTV Now represent the future of TV. In a recent conference, Sling CEO Roger Lynch said, “The future of TV, I believe, is going to be streamed.”
He discussed about the evolution of telephones and about the launch of applications such as Skype. “I think the same path will be followed by video and traditional TV, moving from analogue to digital and then software applications like Sling,” Lynch added.
This might be a long-term vision, but we do have to accept the fact that the Sling CEO has an interesting view on the role of “Pay Lite” in the current market. He also added that the analysts and viewers should compare Sling TV to music services such as Spotify, rather than comparing it with Dish Network’s or Comcast’s pay TV offerings.
“When consumers engage with Spotify for the first time they download a mobile app and start a free trial,” Lynch said. “There are no contracts and there is no installation. That is how most people start a relationship with Sling TV.” Sling TV is currently one of the cheapest streaming services available to the users and the basic package of Sling TV is available to customers at just $20 a month, which offers more than 30 popular channels.
The President of EchoStar Corporation and CTO at Dish Network, Vivek Khemka said, “Sling TV is differentiated around the business model – no contract, no commitment, no installation; you sign-up and watch TV in a few minutes. We have aggressively delivered smaller packagers rather than a big bundle. You do not have all the programming that DISH offers and that is by design.”
He added, “Sling TV is still evolving and we do not intend to make it in any way inferior to the full Pay TV experience. We have a philosophy where we want to embrace change and if people want streaming TV, then so be it. There is no reason to fight that or prevent it from happening by making Sling an inferior service.”