The telecom giant AT&T is determined to transform the in-room entertainment for lodging guests and hotels through the DRE (DIRECTV Residential Experience) with DIRECTV CINEMA. Reports from several reliable sources indicate that AT&T will offer features such as interactive program guide, hottest new Pay Per View releases, premium content and select DVR features to customers in addition to the existing DRE features.
This means that guests will be able to access the entire content library of popular networks such as SHOWTIME and HBO. In addition to that, the telecom industry also stated that they are planning to add the contents from Encore, Starz, Cinemax, and other major networks in the near future.
However, guests will not have to login, authenticate, or subscribe to an account in order to enjoy this exciting offering from AT&T. Guests will be able to watch whatever they want, whenever they want. That too, on the best screen available to them (on the hotel room HDTV).
The vice president of commercial DIRECTV sales for AT&T, Doug Eichler recently said, “We are excited to put control of the latest and greatest content and technology in the hands of hotels and their guests. Properties with DRE have an advantage because they can offer their guests some of the comforts of home.”
DIRECTV CINEMA with On Demand offers an incredible viewing experience to guests. The provider does this by using an on-premises video storage and caching server. Guests will be able to enjoy numerous other benefits through this server such as significantly reduced cost of long-term high-speed internet access and minimize guest Wi-Fi usage through video streaming.
In addition to that, AT&T will also offer On Demand Equipment and DIRECTV CINEMA to the hotels, who have currently subscribed to the DRE for zero additional charges. AT&T also noted that the properties, who subscribe to the DRE, would be able to offer guests customized TV messaging, express checkout, and a complete folio review.
AT&T’s DRE is currently available in more than 4,500 hotel locations in the country and it includes some of the properties managed by Starwood, Hyatt, Best Western, and others. Reports indicate that AT&T is also planning to expand the DRE to several other locations in the United States in the upcoming months.