AT&T has been on a quest for supremacy in the sub-TV arena ever since its acquisition of DirecTV last year. Their recent announcement was about the launch of three online packages which will launch in June. With most young adults taking to watch their videos from social media and online streams, AT&T has released a new service called Fullscreen, which has features designed to appeal to teens and 20-somethings.
This includes a shareable GIF creator, playlists from TV stars, and a search utility for picking out a TV show based on your current mood. Also part of the service is the show The Deleted, an original TV series scripted by Bret Easton Ellis, author of American Psycho and Rules of Attraction.
Fullscreen is meant to draw in the hardest crowd ever for pay-TV companies to woo — The Deleted, an original TV series scripted by Bret Easton Ellis, author of American Psycho and Rules of Attraction. The service will hopefully appeal to adults who try to get cable or use streaming alternatives like YouTube, Hulu and Netflix. The shows aired will have social media stars who grew in fame through services like YouTube and Instagram. It’s definitely an unfamiliar territory for the provider.
Fullscreen comes with a $5 per month fee while bringing list of short videos and other general programming like sitcoms and movies. Availability is online, and the service can be accessed on smartphones and tablets. The name of the service is shared with a company that has Otter Media as the majority owner. The latter is a joint venture started and run by AT&T and The Chernin Group. Famed TV executive Peter Chernin heads the LA based Entertainment Company.
The Fullscreen video service brings a slew of familiar shows and movies to viewers, such as Dawson’s Creek, Napoleon Dynamite, Cruel Intentions, Buffy the Vampire Slayer and Saved By the Bell. There are new shows also, according to what officials from AT&T are saying. One of these is the highly acclaimed My Selfie Life, a show that documents the life and experiences of young people, such as when they have to deal with a twin’s terminal illness, transitioning to a new gender, or losing weight with the help of a celebrity profile on Instagram.
If you’re new to AT&T deals, check out their latest DirecTV packages and other services and see what plans you like.