A week back, AT&T announced its first-ever Live 4K Ultra High Definition (UHD) broadcast of the Golf Master’s tournament in the United States on DirecTV. This will be an inaugural live event on the dedicated 4K Channel in the video service, a beginning to the 4K viewing AT&T has been promising viewers since it acquired DirecTV last year. Customers with compatible equipment will get coverage of Amen Corner in vivid detail, comprising a television experience they have never experienced before.
The benefit of 4K UHD is that viewers can get around 4 times the resolution of HDTV which includes sharper detail, smoother lines, and a more generous color palette. The detail is supposedly rich enough to let people see the spin of the ball and the divots in the turf, meaning it is a just a small step down form virtual reality. 4K viewing has been here for at least a year, but this is the first time the technology is moving beyond on-demand provision and into channel territory. Let us hope that works out well, because everyone wants it to.
Dan York, Chief Content Officer at AT&T, said, “Golf’s premier event deserves the best viewing experience that 4K UHD on DIRECTV provides,” and added that once viewers see it this way, it will be hard for them to choose another viewing option.
Broadcast on the DirecTV 4K channel will include all four rounds of Tournament play from April 7 to April 10, starting 10:30 a.m. and ending at 6:00 pm EDT. The play will be held at Amen Corner. Coverage will hold a common reference to the 11th, 12th, and 13th holes at Augusta National, which have witnessed some of the pivotal points in golf history.
How To View
Customers who wish to view 4K UHD broadcast at home or elsewhere in front of a TV will require the following things.
- A DirecTV Ultimate Or Premier Package subscription, linked to an authorized 4K customer account
- The latest Genie HD DVR (HR54)
- A DirecTV 4K Ready TV, or a compatible 4K TV connected to the latest 4K Genie Mini
DirecTV initially provided its first 4K UHD Video on Demand programming in November 2014, becoming the first multichannel video provider to do so. Rival Dish is another provider that offers the same viewing experience, to subscribers using its Hopper 3 DVR.