WISC-TV was removed from the channel lineup of AT&T U-Verse a few days ago. Reports indicate that WISC-TV had made multiple offers to the cable provider in order to resolve the dispute and to make their contents available to AT&T U-Verse customers. However, the media giant AT&T responded that they are not willing to accept any of these offers.
The vice president and general manager for WISC-TV, Tom Keeler said, “After rebuffing our many attempts to find a fair solution, one of two things is clear. The enormous, multi-billion dollar company AT&T either hasn’t bothered to notice a relatively small number of subscribers in one Midwestern market or they don’t place any value on our local station.”
As a result of this dispute, AT&T U-Verse customers were not able to access the contents of WISC-TV and CBS. This means that AT&T U-Verse customers will miss the News 3 local newscasts and many other popular programs such as the NFL playoffs, NCIS, 60 Minutes, and The Big Bang Theory.
However, officials from WISC-TV stated that the contents of the channel will be available to all the viewers in South Central Wisconsin over the air, but users will need an antenna for that. They also added that they expect a fair payment from cable companies, as they are using the contents offered by the station to make huge profits.
The parent company of WISC-TV, Morgan Murphy Media, was able to sign agreements with many cable service providers in Wisconsin over the last few weeks, although the company has failed to reach a settlement with AT&T. Officials from WISC-TV claimed that AT&T has refused to pay a fair settlement to the station.
Keeler said, “We can’t simply hope that AT&T suddenly wants to play fair. Unfortunately, we have to recommend viewers switch providers since there seems to be no desire for AT&T U-verse to come to an agreement.” He also added that the contents offered by the station would be available through all other cable providers in the region.
On the other hand, AT&T representatives said that the local station is demanding a bigger settlement fee and that is the reason for the blackout of these channels. Officials from AT&T also added that they are trying to reach a fair settlement agreement with the local station.