The world of over-the-top services is growing fast and experts say that these services are about to get larger. In that accord, DirecTV is all set to launch a video streaming service named DirecTV Now by November 1. The streaming service will have more than a hundred channels, and by launching DirecTV Now, AT&T would be trying to replicate their satellite offerings for online viewers.
DirecTV had announced their plan to launch the service earlier this year, but they refused to offer more details about the same. There are no clear reports on the pricing plans, but media experts say that they are intending to offer more channels at a price that is slightly higher than that of Sling TV. Sling TV is the over the top service offered by the largest competitor of DirecTV, Dish Network, who launched their streaming service last year.
Analyst Craig Moffett of MoffettNathanson wrote in his report that Sling TV has “quickly hit a wall.” He estimated that the service attracted a total of 707,000 subscribers since the launch and added about 49,000 subscribers in the second quarter of the year.
DirecTV executives have lined up cable channels from Viacom that include MTV and Nickeldeon channels, as well as channels from Time Warner, including TBS, CNN, and TNT. DirecTV is also continuing their negotiations with Comcast for NBC Universal and 21st Century Fox TV unit to add their cable channels before the launch of the over the top services.
According to some reports, the talks between DirecTV and CBS are less like to be successful. CBS streams their program on CBS All Access service, and it is not available on Sling TV either. So the possibility of CBS channels on DirecTV Now is also not expected.
On the other hand, CEO of Disney, Bob Iger had announced last month that they will all of their channels available on DirecTV. The channels will include ESPN Sports channel and ABC Network. It is true that DirecTV is preparing their lineup of content for the release of DirecTV Now OTT service. We should wait to know how the customers welcome the release of DirecTV Now.