AT&T recently revealed that around 5 million customers have signed up for their bundled package offering that includes unlimited wireless service and DirecTV service. According to AT&T, it is a positive sign for them, who spent around $50 billion for the acquisition of the satellite company.
The package offered introduced unlimited data at a rate of $100/mo for the first line, with an additional $40/mo for each extra line – the fourth line being free of cost. However, the package is available exclusively for DirecTV packages customers only.
Bundled telecom and TV offering with unlimited plans, proved to be an excellent crowd puller for the company, resulting in 5 million sign ups in the opening first two weeks itself; and the numbers have been increasing since then. Speaking in a conference, AT&T’s CFO John Stephens said, “I would suggest we’re at the early stages when you think about getting the workforce trained in all aspects of being able to cross-sell and do the bundling and do single-truck-roll installs and so forth. It takes a while.
“Getting 5 million of these customers to sign up for this bundled approach with regard to video and wireless is just the best proof I can offer you that we’ve already done – they’ve already accomplished that this works and that we have a real opportunity to exceed our merger integration synergies,” he added.
Meanwhile, the company is preparing to launch 3 new video services by the end of this year. The DirecTV branded streaming video services, namely DirecTV Now, which is an app for watching content offered by AT&T satellites, is the prime name in the list. Along with that, the company is also working on a revived DirecTV Mobile app, which would be designed exclusively for featuring premium video, as well as the DirecTV Preview service, which would be an ad-supported video service.
AT&T is clearly in an effort to raise its advertising and media business and also cross sell its services to fully tap both customer bases. Experts assume that AT&T’s success in bundling wireless and video offering would be promising for the forthcoming launch of their other services.