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12 Aug

Television Services Suffer Enormous Customer Loss in Q2

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Customer Loss in Q2

Television services have suffered an enormous loss in the second quarter of 2016. Reports claim that almost 663,000 subscribers dumped TV during the second quarter of this year. However, some of the television services suffered only a minute customer loss during this crisis.

The Multiscreen Index from informitv reported that ten of the leading television service providers have lost approximately 437,100 subscribers in the last twelve months; this is estimated to be about 0.5 percent of the total subscribers.

The report reveals AT&T as the largest television service providers with an incredible number of 37.82 million subscribers. DirecTV and U-Verse are both owned by AT&T, and even though DirecTV was capable of attracting 342,000 customers to its services, U-Verse suffered a huge loss of over 391,000 subscribers in the same period.

Comcast has exceptionally limited their customer loss to 4,000 and they ended the second quarter with approximately 22.40 million subscribers. Comcast has also stated that they hope to increase the number of subscribers.

The recent merger of Charter with Time Warner Cable and Bright House Networks has made Charter the third largest television provider in the US. Though almost 152,000 subscribers were lost during the second quarter for Charter, they still serve 16.93 million subscribers – thanks to the mergers.

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Television Services Customer Loss

Even after suffering enormous customer loss, Verizon Fios television managed to do well in the end. Approximately 112,000 subscribers were lost by this television network during the second quarter, but the transfer of some of their markets to Frontier enabled Verizon to maintain their position among the top ten television service providers.

The other television providers who suffered major loss during the second quarter are Optimum and Suddenlink. Optimum has lost approximately 2,000 of their subscribers, whereas Suddenlik suffered a loss of 23,000 customers. However, both the television providers are now owned by Altice, which has over 10.29 million subscribers all over the world.

Dr William Cooper, editor of the informitv Multiscreen Index said, “Mergers and acquisitions have reshaped the top 10 pay-television services in the United States. Our index shows how new players rank and tracks the overall subscriber trends.”

Dr. Sue Farrell, an analyst at informitv, said that, “DirecTV was the only company in the top 10 to report organic subscriber growth, although that was largely at the expense of AT&T U-Verse, It’s been a turbulent quarter with some large losses but the real story is one of consolidation.”

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