One of the leading cable service providers, Dish Network suffered a huge subscriber loss over the last few months. Reports indicate that the cable provider is determined to prevent this alarming customer loss and the newly launched ad campaign might actually help them to do so.
The new ad campaign puts stress on the fact that the cable provider is always listening to their customers and their satisfaction is of prime importance to the telecom company. The new campaign, which is titled as “Tuned In To You” relies entirely on a “Spokeslistener.”
The officials from Dish Network noted that Spokelistener poses a serious challenge to the typical traditional spokesman who generally speak to customers rather than listening to them. Moreover, Spokeslistener effectively illustrates the common issues and frustrations experienced by the cable customers through a series of radio, digital, and TV ads. Spokelistener also illustrates the solutions that Dish Network can offer to solve these issues.
Dish Network president and chief operating officer, Erik Carlson recently said, “Customers just want to be heard in an industry that has forsaken its ability to listen. ‘Tuned In To You’ is more than a marketing slogan. It’s a company-wide rallying cry and a long-term business philosophy. DISH has a history of putting our customers first and taking bold steps to make TV better. We are at our best when we listen to and fight for what our customers want.”
However, Dish is not just running ad campaigns to win back their subscribers. The cable provider has also launched a new training program in their October dubbed Base Camp. Some of Dish Network’s frontline employees who work with their customers will be a part of this training program.
Carlson added, “The notion that management should roll back its sleeves and work with its customer base is almost unheard of in corporate America. But we can’t possibly fulfill on our ‘Tuned In To You’ promise without a working knowledge of our customers and the interactions they have with our brand.”
Reports from several reliable sources point out that Dish Network is trying to graduate 700 of their employees through the Base Camp by the end of the year 2017 and some of the trainees are senior leaders of the telecom company. Dish Network is hopeful that these new strategies will help them to win back customers.