Sling TV, which is a subsidiary of the Dish Network Corporation, has now signed an agreement with Zee TV. As per the agreement, twenty-seven new channels will be launched in the U.S. that serves many languages.
Sling TV is a live streaming television, which was carrying content for about ten Zee channels already when Dish Network signed the deal with them. With the new agreement, 27 new channels with a variety of languages like Bengali, Arabic, Marathi, Bhojpuri, Oriya, Urdu, and many more will be added to the line-up. With this new agreement, Sling TV will be the exclusive provider of on-demand library of Zee.
Chris Kuelling, Senior Vice President of programming for Sling TV said, “Our agreement with Zee enables us to provide a vast amount of entertainment to fans of South Asian content. At the same time giving customers a more streamlined way to access and enjoy both linear and on-demand content. Zee shares our goal of growing the South Asian market, and together we are able to serve this community better, as well as the other language groups served by Zee.”
With this agreement, Dish and Sling TV will become the exclusive provider of the on-demand library of Zee in the country. The on-demand library of Zee has many South Asian films and other popular videos. Zee will be moving viewers from their direct-to-consumer services to Sling TV.
Sling and Dish Network are planning to start a Hindi Gold Pack for their viewers of the South Asian programs as well. This pack will feature all the Hindi channels of Zee, together with the other popular Hindi channels.
In addition, two Spanish channels and two Brazilian channels are added to the line-up. Two popular Arabic channels, Zee Aflam and Zee Alwan will also be launched in Dish Arabic packs on Sling TV.