Recently, Sling TV of Dish Network signed an agreement with regional college sports networks of NCAA Pacific 12 conference (PAC-12). Under the new agreement made, all the six PAC 12 networks will offer about 800 sports events and these events can be viewed on Sling TV from any location.
Dish Network has faced a great subscriber loss earlier this year, as many users are cutting the cord and are moving on to streaming services. With Sling, Dish is now looking to attract those internet TV users who do not subscribe to pay TV.
Sports programming can be a key attraction to users, but can increase subscriber churns as well, as users tend to disconnect the service after watching their favorite sporting season. Sling TV is targeting new users with their latest marketing campaigns, offering access to many popular sporting events and they believe that this will help to reduce subscriber churns and increase subscriber loyalty in long run.
As the streaming TV market is becoming very much competitive, it is very important for Sling TV to invest in popular content that appeal to young users. In addition, Sling TV is introduced to attract the cord cutters and cord nevers who are not willing to pay high charges for cable. With their latest deal with the PAC-12 network, Sling TV plans to become the go to place for the fans of college sports.
Sling TV has made it possible for the viewers to watch the action at a fraction of Pay-TV charges. This is obviously a great strategy that can draw youngsters to Sling TV services.
Streaming TV is popular among sports fans who wish to watch the action in a social set up. With social media networks like Facebook and Twitter planning to stream live sports events, users are getting a chance to move on to the next generation in sporting experience.
Above all, these offerings are very much cheaper than the traditional pay TV subscriptions. Sling is simply trying to take advantage of the trend by increasing sports content in their service.