AT&T will join hands with Uber this football season to offer food delivery and free rides that feature live streaming of the football games and access to the DirecTV Now service. As per the partnership agreements, AT&T has equipped Uber cars with wireless hotspots that run AT&T Network. Samsung tablets in the Uber cars will allow riders to watch live college football while on the move. It is also reported that some athletes and celebrities will come along on selected rides.
Jason Witten has surprised some riders in Dallas recently. This plan expands on a small partnership that Uber and AT&T had a year ago. As per the reports, the program spans in ten cities in the next six weekends. After that, the program will hit the College Football National Championship in Tampa Bay and the SEC Championship in Atlanta.
AT&T partnership would be either with Uber or with UberEATS, which is the food delivery service of Uber. Any Uber user can avail service of the free AT&T cars and each of the market will be having twenty cars in circulation. In the city of Dallas, AT&T has collaborated with UberEATS to offer the service. On October 2, tailgaters can request the service of UberEATS and will be able to plug into live football action after the arrival of the car.
DirecTV Now will also be available to stream after the launch of the service in the fourth quarter. In one of their blog posts, AT&T said that the over the top services would be made available to the public “starting in late 2016.” This is what made experts to expect that the service to be launched in fourth quarter of the year.
The launch of DirecTV Now will obviously be a turning point in the future of AT&T, as the broadband tycoon is trying to leverage their latest satellite service to become the leader in entertainment business. It is expected that the over the top platform will help DirecTV compete against streaming service providers like Netflix and Hulu.