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28 Feb

AT&T Announces Unlimited Data Plans To Lure More Customers

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Unlimited Internet

AT&T had launched new unlimited internet plans a few weeks ago, but with more competitive offers from internet providers like T-Mobile, Verizon, and Sprint, they were forced to go back to the drawing board to come up with better offers and now they have announced improved plans.

New and existing users of AT&T will be able to choose from the two new plans named Unlimited Choice and Unlimited Plus. The Unlimited Plus offering from AT&T starts at 90 dollars per month for one line and offer unlimited talk, messaging, and internet at up to 4G LTE speed.

This means that the users can stream videos in HD quality, but the presence of the Stream Saver mode can reduce streaming video quality to around 480 pixels, as the mode is enabled by default. If the user needs to stream HD videos, he or she will have to turn off the feature by going to their AT&T account.

It is reported that the Unlimited Plus plan from AT&T will offer up to 10 GB of 4G LTE tethering per line, monthly. The speed will be reduced to a maximum of 128 kbps for the remaining time in bill cycle, once the allotment for high-speed internet is exceeded. Subscribers can have two smartphone lines for 145 dollars per month and they can add up to eight additional devices for twenty dollars per month for each of the additional devices.

AT&T said that this pricing includes the monthly access charges, but does not include additional fees and taxes. Additionally, the plans will need paperless billing and AutoPay. Officials also said that for a limited time, the Unlimited Plus customers can have a twenty five dollar bill credit towards DirecTV Now, DirecTV, or AT&T U-Verse subscriptions every month. This bill credit will start in the second-third billing period.

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High-Speed Internet

Meanwhile, the Unlimited Choice offering from AT&T starts at 60 dollars per month for one line and provides unlimited talk, message, and internet up to 3 Mbps speed, but does not provide tethering options. Users can stream video at maximum speed of 1.5 Mbps (480 pixels). Unlimited Choice does not offer any discount for bundling DirecTV, DirecTV Now, or AT&T U-Verse either.

Two smartphone lines on Unlimited Choice starts at 115 dollars per month and the user may add up to eight extra devices for an additional charge of 20 dollars per month for each extra device.

AT&T officials clarified that for both of the unlimited internet plans, each line that exceeds a limit of 22 GB data usage, may experience reduction of speeds on that line for the rest of the billing cycle, but only in areas with increased network congestion. This is similar to the 22 GB, 23 GB, and 28 GB data caps from providers like Verizon, Sprint, and T-mobile respectively.

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