In a recent announcement, AT&T declared ParkHub as the Official Parking Partner for AT&T stadium. Founder & CEO of ParkHub, George Baker Sr., said that, “Growing up in Dallas, and a longtime Cowboys fan, it is an honor to be a vendor, and now an official partner, with the most visible sports stadium in the world.”
“The Cowboys, through their partnership with AT&T, have shown they will continue to utilize technology to create a world-class fan experience. Our partnership does that for the parking industry, which is why this relationship is a natural fit,” he added.
ParkHub recently introduced a new handheld point-of-sale cashier system, Prime, which was powered by AT&T itself. This new service helped the major satellite and cable provider to transform their industry. This system installed at AT&T stadium allows the customers to either purchase advance parking tickets through Ticketmaster or pay for their parking tickets by using their credit cards at the parking entrance. These two options became available at AT&T stadium only after the Telco’s involvement with ParkHub.
Director of Planning & Logistics at AT&T Stadium, Jud Heflin, said, “I believe our fans are very pleased knowing they can now pay with credit cards instead of cash, and they recognize the impact this has had on our overall parking experience. It is a ‘win’ for all those involved: the stadium, fans, and parking attendants.”
In addition to that, the Prime system from ParkHub also allows the mangers to be responsive, efficient, and organized. The customer data, transaction times, inventory, and revenue details are all collected in the proprietary dashboard in real time. This technology also allows the parking mangers to take decisions on where to deploy resources in order to accelerate the process.
Dallas Cowboys Executive Vice President and Chief Sales & Marketing Officer, Jerry Jones Jr., summarized their new partnership with ParkHub by stating, “As one of the most recognized sports venues in the world, AT&T Stadium places a premium on smooth traffic flow and quality services provided to our fans.
“ParkHub parking management has dramatically improved our fans’ arrival into the parking lots and improved our internal controls and operational efficiency around the parking process. ParkHub’s team goes above and beyond to provide a better overall event-day experience for all visitors to AT&T Stadium as well as assisting our operations team in overall parking management,” he added.