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02 Aug

Cardinals And Cox® Announce Marketing And Technology Partnership

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Marketing And Technology Partnership

Cox Communications® and the Arizona Cardinals recently announced a multimillion dollar, multiyear partnership in Phoenix, which expands and extends a partnership between both the businesses back in 2006. As per the partnership, Cox® Business will be the exclusive technology provider and partner for both Cardinals and University of Phoenix stadium in Glendale.

“Through this partnership, Cox® will provide a broad range of services and products that will not only deliver the best possible stadium experience for Cardinals fans, but also enhance the organization’s technological capabilities on a daily basis,” said Cardinals President Michael Bidwill.

Services offered by Cox Communications® include internet and telecommunication services, cable TV, Wi-Fi, video transmissions, and network infrastructure. It will be the responsibility of the Cox® Business to offer technical support to the team for all the important events and to ensure that the technology of the stadium operates seamlessly without any issues.

“It has been a privilege to deliver technology services to the team and the stadium for more than a decade,” said Ed Aaronson, vice president for Cox® Business in Arizona. “This expansion of our relationship will further enhance our ability to partner with the Cardinals to deliver the premier fan experience.”

Cardinals and Cox® will also provide a virtual reality interactive experience for all the fans, which will be similar to the training tools used by the Cardinals players and coaches. Fans of Arizona Cardinals will experience a feeling of being on the field practicing with their favorite team, standing on the field during the pre game player introduction sessions and taking part in the coin toss.

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The free virtual reality experience offered by Cox® for the fans will provided at the upper concourse of the stadium, on the fifth quarterdeck during home games of the Cardinals. The partnership between Cox® and Cardinals features technology product integration of Cox® throughout the training complex of Cardinals and University of Phoenix Stadium, and will include marketing, promotional, community relations and fan activation initiatives.

The University of Phoenix Stadium is hone to the annual Fiesta Bowl and the Arizona Cardinals. The stadium also hosts many international soccer events, large-scale events like super bowl, major concerts like the U2 and the recent NCAA Final Four.

Cox Communications® is the third largest private employer in Arizona and one of the best internet service providers in the country that serves about 3 million business and residential users in Arizona.

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