The year ahead is going to be largely fruitful for CenturyLink® as it lays down its goals and priorities for the year. The Telco has announced that it is focusing more on finalizing its interlinking with Level 3 Communications. By finalizing this merger, CenturyLink® intends to create a new digital experience that extends from quoting to payment for its entire range of customers. CenturyLink® acquired Level 3 Communications in the previous year for a sum of $34 billion. The goals and were laid by the Chief Financial Officer of CenturyLink®, Sunit Patel, during the Citi 2018 Global TMT West Conference in Las Vegas.
“We’ve got a lot of work to do in terms of digitizing our customer experience so people don’t have to call to find out why their network is down, how long is it going to take, etc.,” Patel said. “So I think focusing on that will simultaneously improve our customer experience; it will drive a lot of change inside the enterprise in terms of automating workflows for our employees so they can support our customers better. A digital future for us inside and how we interact with our customers is going to be pretty important.”
Being one of the top internet providers in the country, CenturyLink® is looking for new developments to compete with other major providers. He also stressed that the approach to the market and the customers are another key goal of CenturyLink®. Moreover, the Telco has made further plans in attracting more of the enterprise market share. This includes customer organization based on segments as per their needs, capital, and strategic priorities.
Patel said, “The other big thing is the scale that we now have in the United States; we are the second-largest enterprise provider in the [U.S.], larger than Verizon® and second to AT&T®. I think that scale and the network footprint that we have will allow us to improve our win-loss ratios. We should be able to win in the marketplace a lot more because our network goes to more places than any of our competitors do.”
He also stated that there is an increase in the demand for bandwidth in this year. “Looking forward, you’re going to have a lot more bandwidth demand driven by machine-to-machine bandwidth needs, the Internet of Things (IoT), etc.,” Patel added. “There’s a constant need for more bandwidth, so while you might have different legacy services going down and new services going up, the backdrop is everyone needing more bandwidth.”