Soon after families in Philadelphia signed up for Comcast Corporation’s low-cost, cheap internet program, other news has surfaced regarding the Telco giant in the US. Comcast® has recently announced a 40-month long agreement with Sunrun Inc®, a “provider of residential solar, storage and energy services.”
Jon Kaplowitz, Vice President of Business Development and Strategy at Comcast® said that the pact could help Comcast’s “customers take more control of the price they pay for energy, save them money, and help contribute to cleaner communities.”
Commenting on the news, Comcast® spokeswoman Jennifer Moyer said “Comcast® and Sunrun® tested a pilot program in 2015 and 2016 in Northern California and parts of the Northeastern United States — Massachusetts, Connecticut, New Hampshire, New Jersey, and Maryland. Comcast surveyed participants in the test program and they were pleased with it, giving the company confidence about expanding it.”
Sunrun Inc® will become the sole solar energy provider for the Comcast’s cable service, and the latter will be a strategic partner of Sunrun Inc® via marketing campaigns in the select markets. With the agreement, the Telco giant, which has 29 million subscribers as of now, can attain a 5 percent equity stake if the pact generates 30,000 new subscribers for Sunrun Inc® or if Comcast Corporation® spends $10 million on marketing the program, as per the pact filed with the U.S. Securities and Exchange Commission.
“Comcast’s marketing for Sunrun — which will launch this year — will be through online banner ads, bill inserts, and direct mail to subscribers. Subscribers would have to contact Sunrun and would not be upsold on the phone for solar roofs when they call Comcast for repairs or questions about Xfinity cable or internet services,” Moyer added.
Lynn Jurich, CEO of Sunrun Inc® said, “Our challenge is making homeowners aware that they can save money with solar today. We are excited to work with Comcast to help their customers go solar and save on their electric bills while reducing their dependence on fossil fuels.”
Sunrun Inc® is available in up to 22 states in the US, including Pennsylvania, Delaware, and New Jersey. The Telco giant provides phone service, cable service to residents and business in the US under the Xfinity® brand, and is also a fastest internet provider in several regions of the country. Yet neither Comcast® nor Sunrun® has revealed the markets to be included in the marketing campaign set for the fourth quarter.