In a recent announcement, Comcast Corporation confirmed that they are collaborating with the Academy of Motion Picture Arts and Sciences and ABC Television to offer an “immersive” viewing experience of the Oscars telecast to their Xfinity X1 subscribers.
Comcast had earlier teamed up with both these parties last year in order to provide expanded coverage and content of The Academy Awards to their Xfinity X1 customers. Reports indicate that the Oscar ratings in Comcast households were approximately 39% higher when compared to non-Comcast homes during the broadcast of the event.
The 89th Oscars event will be held on February 26, 2017 in Hollywood and it will be aired live to the viewers at 07:00 p.m. ET on ABC. With that, Comcast Xfinity subscribers would have access to over 1,500 hours of content this year. Additionally, they will also be able to catch the live stream of red carpet and backstage activities of the Oscar event with enhanced extras and voice commands.
In a recent statement, Daniel Spinosa, Comcast Cable General Manager of Movies, Pay-Per-View, and Commerce said that, “This year’s The Oscars experience is another example of X1 enabling us to collaborate with content partners to build innovative and immersive viewing experiences around their programming. The Oscars is an iconic and beloved event watched by millions of Americans across the country and we’re excited to further expand our partnership with ABC and the Academy to enhance the experience for X1 customers.”
Apart from the best cable deals, Comcast also delivers the best internet services to their Xfinity X1 customers and this is the reason why more subscribers are drawn towards Comcast’s offerings. The officials from Comcast have also stated that their Xfinity X1 customers will be able to enjoy plenty of features and some of them are as follows.
- “The Oscars: All-Access” digital stream that includes footage from both backstage cameras and red carpet will be available to customers during the broadcast of the event.
- New voice commands, which will help customers to easily find the Academy Award winning movies from previous years.
- An abundant library of over 700 Oscar winning films will also be available to customers in the On Demand collection. In addition to that, Comcast X1 customers can also access the web clips and highlights related to the Oscar nominees of this year.