Cox Communications® has rolled out its latest storytelling platform known as Converge. This platform is designed in such a way to allow the people to remain connected and informed with the things they like through the means of technology. The Converge platform has a new design that consists of stories divided into three major categories, which are Community, Entertainment, and Technology.
In Community, users can access stories that highlight the changes that Cox® is carrying out for the people living and work in its communities. Entertainment and Technology consist of various stories that inform and connect people regarding the latest shows, movies, sports, places, and names. It also provides stories that connect and inform the people regarding the latest technologies and important moments.
Gaston Vaneri, senior vice president of brands, Cox Communications®, “On Converge, you’ll find stories that humanize us and showcase how Cox helps to create the moments that matter. It’s also a great resource for stories about trending topics, entertainment, helpful tips and lifestyle advice from third-party influencers.” The development of this new story-telling platform is a progressive approach carried out by Cox® one of the major internet providers in the country.
It is mainly due to the results of recently conducted surveys that pointed out the importance and reliability of custom content over traditional content among the customers. A majority of the customers prefers custom content as it allows their favorite brands to engage with them and thereby provide guidance and value to the content available.
As a part of the rollout of Converge, Cox® is planning to collaborate with numerous companies like Common Sense Media, Music Choice, The Hallmark Channel, and many others for sharing and creating content. Currently, Cox® is collaborating with Crown Media Family to add more content in tune with the prevailing festive season and holidays.
The content in the Converge platform is based on a library, which is developed, curated, and updated regularly by Cox®. The team behind the operation of the Converge platform is also closely following the various latest events and trends that are of importance to the audience.
Leigh Woisard, the Senior Vice President of Public Affairs at Cox Communications® said, “Our goal is to deliver an authentic, engaging experience with the Cox® brand. We are energized by a wealth of storytelling opportunities, and we are excited to offer compelling content that people will enjoy and share.”
Besides, Cox® is also planning to use Converge for addressing numerous societal issues, like the role played by the Telco in easing out digital divide, free digital literacy training, and the technology centers based on more than 100 boys and girls clubs in the country.