Charter Communications® is making plans to create and distribute original content. The Telco wishes to foray into programming like other major providers in the country. Because of that, Charter® had already appointed a new senior vice president to oversee its plans to produce and distribute original programming. The new senior vice president will focus on creating original content that is in tune with the interests of the viewers. Charter® has brought in Katherine Pope, the former NBC Universal and Chernin Group TV production executive, to serve as its new senior vice president.
The creation of original content is seen by Charter® as a way to offer a different experience for its Spectrum® customers. The hiring of the new executive will supervise the creation of planned original programming, such as a lineup of shows to aid on Charter®-carried channels. Charter® has a previous partnership with AMC and Viacom that involves co-production of television shows, and this new announcement will help in its quest to produce and air an array of original content.
Katherine Pope stated, “I’m excited to partner with networks, studios, and creators to build a high-quality original content experience for Charter’s wide-reaching and diverse audience. I look forward to working with David and the extraordinary team at Charter®.” This appointment of the new executive follows a previous deal between AMC and Viacom. It has reached an agreement with these companies regarding co-production and co-funding of content that will be air across the Spectrum platforms of Charter® in this year.
Under the former agreement, Viacom and Charter® had reached an agreement regarding the co-production of original content that will be exclusively available to Charter® subscribers. David Ellen, Charter® Senior Executive VP said, “Katherine’s creativity, strategic prowess, and wealth of industry knowledge will play an instrumental role in positioning Charter® as an industry leader in the creation and distribution of high-quality, original entertainment that will further differentiate Charter’s market-leading video products in ways that create value and drive subscribership.”
Recently, many of the major cable and internet providers have also come with collaborating with various content production houses. The acquisition of NBC Universal by Comcast® is one key example that demonstrates this new trend among providers. Charter’s action plan for the creation and airing of original content makes it one among the other providers who have done the same with various production houses. Moreover, this comes amidst the rise of its internet service and a decline of video subscriptions.