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05 Jul

Digital Distribution Of NFL Games Is The Future

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The recent happenings in the entertainment industry show that in a matter of time, an online distributor will become a media partner for the NFL events. As per the words of Cardinals president, Michael Bidwill, streaming video distributors like Netflix, Amazon, or YouTube will out bid the traditional TV services to transmit NFL games.

“There’s no doubt it’s coming,” Bidwill said. “The question is how we transition into it. What we need to do is do a great job of listening to our fans about how they want to consume NFL content. Our fans are switching to digital, they’re switching to handheld and mobile devices, and we want to respond to that.”


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Cardinals have recently teamed with Amazon to broadcast the documentary series ‘All or Nothing’. The broadcast of the series will begin on July 1 on Amazon Prime channel. Bidwill is much excited about the deal and hopes that the series would attract fans from outside Arizona. “This was a great way for us to tell our story across the country,” he said. “We want to expand our footprint, expand our fan base.”

It is true that the NFL network relies on traditional television for broadcast, but users are moving on more modern transmission methods like streaming television. Larger television networks and satellite service providers are losing their subscribers to new technologies and ventures like streaming television. Recent studies show that the profit margins for distributors are decreasing and this will affect the back end in long run.

NFL started their account in streaming with Yahoo! Previously, and with Twitter and YouTube earlier this year. However, these deals are very small when compared to the traditional broadcast services. The take on broadcasting on TV would be the biggest hit to be seen in the upcoming months. Let’s hope that the satellite TV providers and cable networks come up with a better plan to counter that.

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