In recent reports, Dish Network has negotiated a landmark deal with WHSV’s parent company Gray Television. Insiders said that Robert J. Folliard, the current Vice President of Gray Television, finalized the deal a few minutes before the WHSV contract deadline.
This has been the result of an overwhelming response from viewers nationwide asking Dish not to drop broadcasting their local news and weather channels. Dish’s new agreement with the company is similar to the many long-term deals secured by Gray Television, which includes many of Dish’s competitors like Comcast and DirecTV.
Previously, there existed many uncertainties that worried the viewers and broadcasters alike. It even resulted in some of the favored channels among viewers to be taken off the Dish Network channel list. The many thorough negotiations never proved fruitful, as Dish has refused a fair deal with many broadcasters.
Despite the popularity of Gray Television in the WHSV area, Dish refused to enter negotiating terms that it did previously with other broadcasters and cable channels. Jay Webb, news director at the Harrisonburg based station said that, “DISH subscribers in the WHSV viewing area account for less than 13% of the way our viewers get our signal. In fact, many of our viewers get us free over the air with an antenna.”
It is also noted that Dish failed to reach an agreement with more than 250 local stations in the last two years. The reasons for the failure of such deals are due to many issues pertaining to both the parties.
Webb further expressed his optimism in Dish negotiations by stating that, “It is our hope DISH will not leave their viewers of WHSV ABC, CBS ‘The V’ and The Valley’s Fox in the dark.” The new deal reached between Dish Network and WHSV is surely a relief for all the viewers in the region
The effective feedback provided by WHSV viewers about the consequences of the deal is remarkable. This has prompted a renegotiation effort on part of Dish that resulted in finalizing the deal and benefited all the viewers.
Retaining of the local news and weather channels is the most significant feature of this deal. It will make sure that viewers get access to all the channels and packages of their liking. Above all, the efforts of both the broadcasters are highly laudable in securing this deal without affecting the choices of the viewers.