The Maryland based satellite internet provider, Hughes Network Systems® recently chose the New Jersey based Public Relations Firm, MWWPR® as their PR Agency of Record (AOR). MWWPR® started to get in touch with Hughes Network Systems® in October following the Request for Proposal (RFP) process that began in the summer. Reports claim that around 6 agencies including MWWPR® pitched in the Request for Proposal process.
“The search for the right strategic partner to tell our story, raise our visibility, and ultimately help us achieve our business goals, was an arduous one,” said Mike Cook, who is the Executive VP of Sales and Marketing, North American Division, Hughes Network Systems®. “When you look at the lines of business that the agency needed to be able to effectively support, as well as navigate unique landscapes, MWWPR® proved it was the right partner to do it all, and do it well. With its Consumer, Corporate Reputation and Public Affairs capabilities at our disposal, paired with their expertise in the Technology sector, the MWWPR® team became the obvious choice.”
MWWPR® firm is experiencing drastic growth in Technology and B2B segments. The bid win would make the PR firm to support the best internet provider in marketing on social media and digital platforms, generate content, and ally in other PR-related functions and would also enhance their local and global reach.
“We are firm believers that integration is not just a mix of traditional and digital services but also the ability to blend practice areas to uniquely serve our clients,” said Michael Kempner the Founder, President and Chief Executive Officer of MWW Group. “It is our ability to do so that helps our clients matter more to the stakeholders that matter most to them. Client-partners like Hughes Network Systems® entrusting us with their brand is a testament to the work we have done as an integrated agency team.”
HughesNet® is currently offering their satellite internet service to more than 1 million consumers, business and residential, throughout North America and Brazil.
“Our immediate focus will be to construct a collective narrative that takes the Hughes brand beyond the pages of all-important trade publications, into the mainstream media, with a story of innovation,” said Bret Werner the President of MWWPR®. He added, “Hughes® should be acknowledged as the leaders that they are, but have too often been left out of the conversation. Together, we will revive the satellite conversation by modernizing the perception of the category.”