In a recent announcement, AT&T® Audience Network confirmed that they will be airing all seven series of the critically acclaimed TV series, Mad Men, from June 12, 2017. Featuring Jon Hamm in the main role, the series was originally aired on the AMC Network and it will be now available to viewers on Monday through Friday on Audience Network at 06:00 p.m.
The officials from the network also added that there would be occasional marathons of the TV show on selected Saturdays. AT&T® Audience Network landed the rights to the popular TV show as a part of their latest carriage deals that Starz and Lionsgate signed with DirecTV® and AT&T® last year. In addition to that, the telecom giant took a minor equity stake in Lionsgate at that time.
The AT&T® Audience Network head Chris Long said, “Part of that deal was to get access to some of their library. The value proposition was, ‘Chris, would you like Mad Men to be put in syndication and stripped, and would you like Weeds?’ ‘We said, absolutely.’” Lionsgate is also the producer of Showtime comedy Weeds that began airing on Audience Network last February.
Long added, “Mad Men falls right into NYPD Blue and Sons of Anarchy as another great premium show that I can strip in the daypart and give people an opportunity to catch up on a show they might not have seen.” Reports from reliable sources also claim that the TV show will be airing without any commercials just like the other prime-time programming of Audience Network. The officials from the channel believe that this will give them a clear advantage over their competitors.
Long said, “People don’t like to watch commercials, and soon as you go to commercial, they inherently will switch. We’ve seen unbelievable ratings spikes in our viewership because we’re commercial free.” Even though Audience Network is the first linear network to secure the off-network rights of Mad Men, the show has been available to viewers on Netflix since 2011.
The parent company of Audience Network, AT&T® is one of the leading internet providers in several parts of the region. They have been also offering numerous exciting internet plans to lure in customers towards their offerings. With their cheap internet deals and such popular shows airing on their network, AT&T® is sure to attract more subscribers in the days to come.