One of the best internet providers in the United States, Charter Communications®, recently entered into a partnership with CBS Corporation by signing a long-term distribution deal. Reports from several reliable sources indicate that Charter® has gained retransmission rights for all CBS-owned stations through this deal. In addition to that, the telecom giant will also be able to expand authenticated streaming rights to both Showtime® and CBS programming thanks to this new deal.
Despite being one of the best internet providers in the country, Charter Communications® did not have authenticated streaming rights to the programming of CBS Sports Network and CBS. This implies that the new deal signed by Charter® will enable them to expand their streaming service offering, which will in turn lure in more customers.
Moreover, the multi-year pact signed by Charter Communications® and CBS Corporation also includes carriage pacts for Smithsonian Channel™, Showtime®, and CBS Sports Network. The previous agreement between these parties was rumored to be expired on April, but both the companies were eager to sign a new contract to extend their long-term partnership, which has benefited both the parties.
The chief operating officer of CBS Corporation, Joseph Ianniello, said, “We are very pleased to extend and expand our partnership with Charter, which clearly recognizes the value CBS’ industry-leading content brings to their viewers throughout the country. This latest deal once again helps us achieve our company’s economic and strategic goals, while delivering must-have content to viewers live and on demand whenever and wherever they want.”
The executive Vice President of programming acquisition of Charter Communications®, Tom Montemagno, further shed some light into this new deal. He said, “We are pleased to have reached this agreement with CBS that reflects the importance and breadth of Charter’s distribution and provides us expanded rights to provide our customers increased access to CBS’ content both inside and, now for the first time, outside the home as well.”
The executives from both the companies refused to share the financial terms of the deal. However, more reports about the new deal are expected to hit the telecom market in the upcoming days. It is evident that customers who have subscribed to Charter Communications® will be happy with the new deal because it will let them stream the TV shows and other programming of CBS across multiple devices at the same time.