Sling TV, the streaming subsidiary of Dish network, is aiming at cord cutters with their new marketing promo starring Danny Trejo. The latest advertisement from Sling aims at traditional cable providers who are trying to attract customers by offering low rates and then quickly increase the prices after sales.
The advertisement accuses cable providers and urges users to “stop paying too much for TV.” It is reported that Sling is promoting and accelerating cord cutting, as the traditional pay TV services has lost 800,000 subscribers in the last quarter of the year.
Sony PlayStation Vue is the main competitor of Sling TV. Vue offers DVR functionality to the users, but the costs are significantly high when compared to Sling TV. PlayStation Vue offers packages that range from 30 to 55 dollars per month, whereas Sling only charges 20 dollars per month for the entry level package.
Though the added DVR functionality has made Vue much popular among cord cutters, Sling TV CEO Roger Lynch said that Vue is trying to mimic the existing pay TV channel lineups.
Lynch believes that the upcoming live TV service from Hulu will be very much similar to the PalyStation Vue service from Sony. In addition, it is rumored that the pricing of Hulu service will be in the range of 35 to 50 dollars per month.
“To me, it’s recreating the sins of the past,” Lynch said about Sony’s Vue service. “I don’t think that just recreating that will materially change the trajectory of the industry.”
The truth is that Sling TV also has not materially changed the trajectory of the pay TV industry either. As no DVR is provided with Sling TV, the users are forced to watch programs with live advertisements. This is something that is very ancient in cord cutting point of view.
There is big competition in streaming TV industry these days, and in the month of February, the total number of Sling subscribers was about 600,000. Still, the company is hoping to reach a total of two million subscribers by the end of this year.