When Netflix® reported their fourth quarter results, the subscriber growth of the company continued the steady march upwards. The percent of the global paying customers increased by 26% per year to more than 139 million. The inclusion of 8.84 million subscribers has exceeded the 7.6 million users anticipated by Netflix®. They continue to confound skeptics by bypassing their own forecasts. However, what is leading to the addition of more subscribers.
Netflix® has long known that it is the content that matters. Since their starting, they have made use of massive amount of data that they have collected from their viewers to find out the money to be spent for their various licensing programs, the list of original programs that would be appealing to more people, and the genres to invest in. As per the latest research, this can be a good advantage for Netflix.
“Certified Fresh” Movies
Various analyses made, focusing on streaming television and cord cutting shows that Netflix® offers more movies that the viewers wish to watch when compared to the other streaming service providers. The data was used from Rotten Tomatoes to compare the popularity of the movies that are found on the top most streaming platforms like Amazon Prime Video, AT&T’s HBO Now®, Hulu, and Netflix®. A movie that is deemed “Certified Fresh” by Rotten Tomatoes will be maintaining a rating of 75% or more getting 80 reviews for a wide release and 40 reviews for a limited release.
The analysis found that Netflix® had more than 596 “Certified Fresh” movies in their catalog, which is much more than Amazon Prime, Hulu, and HBO Now® combined. Amazon had the greatest selection of movies with 17,461 movies, which is followed by Netflix® with 3,839 movies, Hulu with 2,336 movies and HBO Now® with 815 movies.
Netflix® wins the battle when it comes to quality as well. While 15.5% of the movies that were available for streaming on Netflix® were “Certified Fresh”, Hulu had 9.6%, HBO Now® stood at 4.7%, and Amazon Prime, just 1.3%. This is just one measurement. However, it shows the improving quality of the library of content of Netflix®, which is attracting more and more customers to the streaming service.