Comcast® is carrying out numerous trials and testing on its Xfinity® X1 platform for enhancing the services. The latest testing carried on the X1 platform includes collecting, surfacing, and presenting every of the premium channels available along with the increasing mix of subscription VOD services to the regular pay TV package of the customer.
Comcast® has named this feature as ‘Manage Channels’ and is currently being tested with a limited set of subscribers of the X1 platform. Through this testing, the Telco, which is also one of the fastest internet providers in the US, intends to create more awareness among the subscribers related to these services.
The currently testing of the Manage Channels feature offers the customers with more control over the content offered to them by letting them access and manage it more effectively. The success of this new feature is imminent as about the X1 subscriber base amounts to about 55 percent of the total residential video customer base of Comcast®.
Comcast® has been making several rounds of upgrades into its X1 platform. These upgrades include several additions of new features into the existing system. The inclusion of that has considerably enhanced the services of the X1 platform and provided the customers with more facilities in the accessing and viewing of broadcasted content. The new Manage Channels option is accessible to the set of subscribers through the X1 Apps section.
This feature offers the subscribers with numerous choices such as Premium Channels, Subscription On Demand Channels, Sports Entertainment Packages and International Packages. The customers are also provided with the ability to include various services through the interface and verify the ones that they have already subscribed. The testing of the new Manage Channels feature by Comcast® is to firmly establish the SVOD services.
This will enable them to increase their revenues generated from the X1 platform and in setting up themselves as an aggregator for these services. Previously, Comcast® chairman and CEO, Brian Roberts stated that, “X1 has been a game changer for us…We’re an aggregator of aggregators.” The new aggregation also shows that the subscription VOD services are a growing mix and are available to the customers.
The mix of subscriber VOD services is offered along with the premium services offered by Comcast® such as Showtime, HBO, and Starz. Comcast® has also made it clear that OTT video options will also be made available on the X1 platform soon. At present, the provider has included Netflix into its platform and plans to further integrate YouTube and Sling TV to Xfinity® X1.